Designed ecosystems are increasingly important, owing to the convergence of three big structural changes (learn more: https://bit.ly/2HJrRmi) in our economy. The first is an unprecedented rollback of regulations protecting firms that once had the exclusive privilege of serving particular customer needs. The second change is a blurring of the separation between products and services because of regulatory changes and digitization. The third change involves technology that is revolutionizing how firms can serve their customers.
