Technology that Transforms the Passenger Experience
P&C helped develop an award-winning brand refresh and onboarding process—from health screening to country-specific COVID requirements, and the technology platform to execute this strategy.
Tag: Arts & Culture Industry
Sonic Brand Welcomes Passengers Onboard
As part of Singapore Airline’s brand refresh, P&C collaborated with its client to develop a sonic companion to its visual brand.
Visual Brand Captures a Nation’s Legacy
P&C worked in partnership with Singapore Airlines to refresh the airline’s visual brand, inspired by the rich heritage of a nation. The new logo alludes to the country’s garden city heritage and transports it into the future.
Articulating the Story of a Global Luxury Brand is Vital for Building Enduring Customer Loyalty
Especially for luxury brands, their positioning, image, and relationships are crucial considerations. This campaign showcases their portfolio of companies which mutually reinforce each other and the legacied icons of the umbrella brand.
Designing Partnerships that Deliver Results and Maximize Brand Loyalty
We are always on the lookout to forge new relationships which deliver innovative opportunities for our clients and their customers. This design partnership represents a marriage of legendary, impeccable brands.
The Story Behind a New Collection for an Emerging Fashion House with Rich Chinese Heritage
Through our collaboration with luxury retailers, P&C helps emerging couture brands to develop and market their collections.
From Its Founding in Beirut to Its Preeminence as a Paris-Based Couture Brand
This client is a leading fashion house we have partnered with across multiple initiatives in technology, digital transformation, and strategy — developing rapidly over the past two decades to become a preeminent couture brand.
Telling the Story of a Rising Global Fashion House in Their Own Words
This short film celebrates a client’s relentless commitment to the highest echelon of design and savoir-faire and their renowned values.
Celebrating Runway Moments
The fashion runway is an essential opportunity for couture brands to present their designs to key buyers and consumers. Here, P&C helped one client achieve their vision with a signature presentation and collection launch approach backed by an industry best-of-class ecommerce and supply chain platforms.
Allocation de capital pour les entreprises et les avantages sociaux
Nos clients bancaires ont une occasion unique de prendre en compte les avantages sociétaux lorsqu’ils prennent des décisions de crédit. Cet exemple illustre l’impact de notre approche globale dans le domaine de l’éducation musicale.
Transcending Traditional Residential Real Estate
Catering to residents who demand experiences beyond basic amenities, P&C helped this real estate client truly differentiate their development with signature art.
Discover the Island of VAN
With our background in merchandising, we assist airlines such as this client in marketing their destinations to stimulate demand, in this case the ancient city of Van, Turkey.
Developing Retail Stores Into Experience Destinations
In an era of ubiquitous brick and mortar and e-commerce competition, we believe it is crucial for retailers–and particularly luxury retailers–to differentiate themselves based upon overarching customer experiences; here, we combine a cocktail bar, restaurant, and a digital content studio into a unique venue.
The Elegant Guide to Life: Focused and Value-Added Content for an Influential Customer Group – Men
Successful brands resonate with their customers, not just by serving immediate needs and reflecting trends, but by actively shaping expectations. Our clients affirmatively define elegance.
The Making Of a Ballet in the Sky
P&C and its clients strongly support artistic and cultural endeavors — bringing Air France and the Paris Opera together to produce a ballet in the sky.
Reinforcing a Brand by Embracing Global Creativity
Reflecting its vibrant innovation history, this luxury retail client worked with P&C to showcase creative talent from the Middle East, storymakers who in their own right were disrupting their respective fields of modeling, acting, journalism, and music.
Singapore Airlines – Hospitality First Chef Turned Flight Steward
To deliver exemplary customer experience, P&C partnered with this airline client to recruit crew members with distinctive skills and backgrounds. Here, a former chef describes his experience as a flight steward.
Luxury Retailer as a Patron of the Arts
To accentuate the brand identity of this client at the crossroads of art and culture, we collaborated to pursue a number of artistic endeavors which articulate their support for the arts; here, artist Matthew Darbyshire arrives at The Art Block with three figurative works that play with, subvert, and interrogate familiar classical symbols.
Harrod’s – Dressing for Paris Fashion Week
Ever respectful, thoughtful, and tasteful, P&C partners with luxury retailers to educate and inform crucial customer segments such as Paris Fashion Week participants, transitioning from isolated interactions towards long-term brand loyalty.
Harrod’s – Dressing for Milan Fashion Week
By tailoring advice to their consumers, here for Milan Fashion Week dress styles, P&C helps develop luxury retailers into trusted advisors.
Harrod’s – Dressing for London Fashion Week
To forge strong relationships with their clientele, P&C works with luxury retailers to provide unique insights, for example introducing consumers to typical dress for London Fashion Week.
Harrod’s – Dressing for New York Fashion Week
With a keen sense of the aspirations and perceptions of affluent consumers, we help shape our clients’ engagement with these audiences during key events such as New York Fashion Week.
Animating Visitor Experience at a Premier Destination
Even for major attractions, the lifeblood of durable success is the provision of fresh and unique experiences to guests; at the Dubai Mall, for example, we helped punctuate visitor experience with this temporary art exhibit with a world renowned artist.
Accenting Global Attractions for Private and Public Benefit
The promotion of art and culture can serve both private and public goals; this client art installation near the Burj Khalifa and Dubai Fountain accents these iconic landmarks for the benefit of residents, guests, and society at large.
Bringing Marquis Property Developments to Life with Immersive Experiences
P&C believes that brands and offerings can be amplified through immersive, multisensory experiences; here, an interactive wave-field art installation involves visitors in a unique combination of movement, light, and sound.
Linking Landmarks with Emotional Appeal
Art at its best can both resonate and integrate; here, we worked with this property development client responsible for the Burj Khalifa and The Dubai Mall to unveil a “Love Me” commission on Valentine’s Day that playfully reflects both those landmarks.
Connecting and Inspiring with Art
In a massive mixed use development such as Downtown Dubai, art installations can both connect diverse attractions and enhance the ambience of the overall environment; this innovative project accomplishes both those objectives.
Harrod’s the Design Journey With Harrod’s Interiors
Initiatives such as Harrod’s Interiors cement our clients’ roles as trusted advisors with their end customers, and expand the range of product categories they can offer, thereby deepening valued relationships.
Singapore Airlines – Curating the Best Wines for Your Singapore Airlines Journey
P&C’s consulting engagements range from broad strategy formulation to detailed implementation. Here, an airline client describes the careful attention required to deliver just a single aspect of the overall customer experience–the in-flight wine service.
At the Cutting Edge With London Fashion Week Men’s
Through sponsorship of this marquis event, our client promotes emerging local designers, engages with style conscious consumers, and reinforces its reputation at the forefront of fashion trends.
Making an Environmental Statement With Window Displays
Building on a rich legacy of attention-grabbing merchandising, this client partnered with us to reflect our shared environmental commitment within their window displays.
Singapore Airlines – Bringing You the Finest Flavours of the World
In designing the customer experience for airline passengers, we consider the smallest details. Here, our client describes their in-flight dining service.
Co-Branding an Active Lifestyle
Where brands align, we foster relationships to maximize reach within target audiences; this client’s partnership with Elle helped it engage with consumers pursuing active lifestyles.
Discover Istanbul – The City of Tales
To spur traffic through their network, P&C developed this video for an airline client promoting Istanbul as the City of Tales.
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