Technology Transforms Retail Weariness Into a Winning Shopping Experience
How can you reach consumers and build brand loyalty in big box stores, located in an overcrowded, hypercompetitive city of 16 million people? With amazing and fun, user-friendly technology. Our challenge was to improve ease of business, handle a broad product assortment, bring people back into the store, and provide a comfortable, superior shopping experience—regardless of age. By using geolocation technology, hardened tablets, and same-day home delivery, P&C was able to transform these stores and win over consumers – increasing same store sales by 9% YOY.