Global Apparel Retailer
Turns Losses into Profits
By Updating Branding & Merchandising Strategies
Plummeting profits jeopardized a high-end apparel retailer’s ambitious growth strategy. P&C helped its client develop an aggressive turnaround plan that aligned branding and merchandising strategies across its retail channels, streamlined and improved inventory management and ensured that it designed and stocked popular products with high margins.
P&C Helps This Retailer Accelerate Growth by Focusing on High Profitability Products & Upgrading Its Fast Fashion Brand Image
The new leaders of this multi-brand clothing and accessory retailer, known for its legendary brands and global footprint, hoped to accelerate growth by expanding into adjacent areas and extending its retail network. But with proﬁts plummeting by 90 percent, they recognized the need to strengthen branding and inventory management while reducing costs to achieve its ambitious growth strategy.
Working with the firm’s CEO, P&C developed a comprehensive turnaround plan that included short-term proﬁt gains and long-term initiatives for sustained growth. We aligned branding and merchandising strategies, focused product development on items with high proﬁtability for both its retail and catalog outlets and ensured organizational support. We also redesigned their inventory forecasting models, supply chain, and inventory management systems to improve eﬃciency and better meet customer demand.
To achieve over $400 million in annual proﬁt improvements, P&C helped this company launch initiatives to increase overhead savings, boost its brand image, eliminate less proﬁtable brands and products, and introduce a new “look” for its highest margin, fast fashion brand.
With improved inventory controls and product development, this retailer can stay ahead of trends, fueling faster growth. Our turnaround plan successfully reversed return on equity from a loss to a 6X increase.
*We take our clients’ confidentiality seriously. While we’ve changed their names, the results are real.