Tag: Travel & Transportation Industry

As a complement to other P&C innovations to promote regional rail travel, such as developing a unified reservation platform to streamline routing and payments and organizing consortiums of travel providers with revenue sharing agreements, we worked with this client to maximize underlying passenger demand by highlighting regional destinations.

The overall campaign comprised 56 destinations and reached an array of domestic and international audiences.

With the advent of emerging solutions such as New Distribution Capability (NDC) reservation systems, P&C is helping clients develop innovative business models.

Here, we stimulate awareness by international tourists that they can extend their flight itineraries with additional travel by rail, enable seamless booking of bundled packages through unified platforms, and administer revenue sharing across the ecosystem of travel providers.

By indentifying and addressing historic pain points in traditional customer journeys, we help develop superior offerings. Here, an intuitive point-to-point booking engine eliminates the need for local knowledge to research connections and streamlines payments, while a modern cabin design ensures passenger comfort throughout their travel. Coupled with a marketing campaign emphasizing reliability, saftey, and sustainability, we achieved a significant increase in passenger volumes.

Even cutting-edge technology requires a host of complementary capabilities to ensure commercial success.

In conjunction with this latest generation of high speed rail, we developed a revenue sharing model attractive to all market participants, a seamless reservation platform integrated with global distribution systems, compelling cabin designs to enhance passenger experience, and a global marketing campaign to generate awareness and adoption, resulting in a significant increase in overall bookings.