I know…yet another Digital Transformation article. But yet there’s something specific here that deserves further exploration. That something is Pillar #4, New Ventures. Typically, the CEO, or head of sales, leads these types of initiatives because they require investment, agility, and most importantly a team capable of running experiments to validate a new business opportunity. The desired payoff is new sources of revenue, but the KPIs can be more nuanced. While many businesses are presented with opportunities such as these, seizing them requires greater digital maturity than for an IT uplift or operations endeavor. At P&C, we closely advise a great number of companies to help them evaluate and then surgically select new venture investments. If your digital journey includes this challenge, please reach out to me to learn more about our approach.