The Impact of COVID-19 on Advertising

April 20, 2020

The global pandemic has resulted in changes to advertising, marketing, promotional and media spends, forcing businesses and brands to reevaluate their thinking about current and future advertising and marketing campaigns to maintain a steady stream of income. While brands currently seek to strike the right tone during a global health emergency, this article explores the future of increased competition and a demand for creative and aggressive marketing practices.

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