P&C Global Practices: Corporate Performance, Digital Transformation, Strategy & Innovation
A Strategic Leap in Performance, Precision, and Purity
A revered Swiss luxury appliance house—celebrated for its minimalist aesthetic, precision craftsmanship, and discreet confidence—partnered with P&C Global to shape a bold new chapter. Known in its home market as the gold standard of premium living, the brand had nothing to prove—yet everything to reimagine.
In a world where high-net-worth consumers now expect their appliances to evoke delight, not just reliability, the company chose transformation over complacency. It set out to craft products that didn’t just perform—but seduced. The result was a multi-year innovation engagement with P&C Global to design and deliver breakthrough appliances that harmonize engineering elegance with modern luxury values: sustainability, simplicity, and purposeful beauty.
Together, we launched a bold innovation program anchored on four strategic imperatives: developing world-first products, enriching the luxury customer experience, elevating brand prestige through growth, and embedding the internal capabilities to sustain innovation long after launch.
Recognizing the Moment: When Luxury Brands Decide to Leap
Rather than waiting to react to industry shifts, the Swiss luxury appliance manufacturer made a decisive move to shape them. Drawing on its legacy of precision engineering and national market strength, the company engaged P&C Global to drive breakthrough innovation—not simply to keep pace with competitors, but to redefine the premium appliance experience for discerning global consumers. This bold initiative was grounded in a clear understanding of both market pressures and emerging white space opportunities. Several converging forces signaled the time was right to pursue category-defining innovation:
Competition Was Advancing, But Innovation Remained Safe
While premium rivals introduced smart features and refinements, no one was taking bold leaps. The client needed to act before the innovation gap closed.
White Space in Emerging Segments
P&C Global’s market analysis revealed an untapped luxury segment in fabric care. No European brand had established leadership in at-home garment refreshment for affluent consumers.
A New Definition of Luxury Was Taking Hold
Ultra-high-net-worth (UHNW) consumers expect home appliances to be intuitive, connected, and even magical. They don’t just want performance—they want products that elevate everyday routines. This shift demanded more than incremental upgrades.
A Timely Push Toward Innovation Leadership
Internally, the brand’s leadership wanted to amplify its legacy of precision engineering with flagship products that could shape the innovation narrative and support expansion into new markets.
Reframing Luxury Through Swiss Values and Human-Centered Design
With a foundation of engineering excellence, the client was uniquely positioned to lead a new era of luxury—one that blends technical mastery with emotional resonance. Recognizing that today’s most discerning consumers seek more than just performance, the brand embraced the opportunity to transform quiet precision into emotional connection—crafting a lifestyle experience that resonates well beyond the utility of use.
The joint effort began with deep insight work across ultra-high-net-worth (UHNW) customer segments. P&C Global identified a clear opportunity: reposition the brand not just around technical superiority, but as a steward of purposeful luxury, rooted in its Swiss values of restraint and quality.
This work drew on P&C Global’s core areas of expertise in Strategy & Innovation, Corporate Performance, and Digital Transformation, and leveraged strategic insights drawn from engagements across adjacent sectors including automotive, hospitality, and luxury retail. This multidisciplinary approach ensured cohesion across product, experience, and brand engagement.
Introducing the World’s First 3-in-1 Oven
P&C Global’s first major initiative was to help the premium appliance manufacturer develop a breakthrough kitchen appliance that would make global headlines. Through a series of innovation workshops, the team developed the world’s first household oven to integrate three cooking technologies: conventional convection heat, steam, and microwave. At the time, no rival offered such a 3-in-1 oven. Even global industry giants had separate products for steam baking and microwave cooking. P&C’s Strategy & Innovation practice identified this as a game-changing opportunity for the brand to leap ahead of competitors and realize a multiple year first-mover advantage.
P&C Global assembled a cross-functional task force with the brand’s engineers and designers and provided project leadership from ideation to prototyping. We leveraged cross-industry expertise to inspire the product’s design, drawing parallels from the smartphone industry to recommend a sleek touchscreen interface and bringing the ease of a smartphone to kitchen appliances. P&C Global’s experts helped to troubleshoot challenges from magnetron interference to condensation management, while championing a “no-compromise” design philosophy. The oven must perform at best-in-class level in each mode, whether steam-poaching delicate fish or quickly microwaving a dish. To validate performance, extensive lab testing was performed in partnership with the Zurich University of Applied Sciences (ZHAW) to measure cooking times and nutrient retention.
P&C Global collaborated with top chefs including Andreas Caminada and Tanja Grandits to rigorously test early prototypes, shaping both functionality and user interface design. Their endorsement added critical validation. As Chef Caminada shared, “I can do everything with it – bake, steam, make a soufflé, you name it. It’s in use every day.”
Designed as the crown jewel of the luxury kitchen, the oven featured a mirrored black-glass façade, a first of its kind motorized handle that revealed itself only when needed, and an interface that blended tactile satisfaction with digital ease. To future proof the product, firmware updates could be delivered, and users could save custom recipes, blending smart digital features into the cooking experience. One early customer noted, “It does things even a $100k restaurant oven can’t.”
Pioneering At-Home Luxury Fabric Care
Simultaneously, P&C Global helped the client enter the luxury fabric care segment, responding to a trend of UHNW individuals seeking in-home solutions for garment care. Together, the team developed an appliance that could sanitize and refresh couture clothing using steam and UV-powered photocatalysis—a world first in home appliances. In combination with heat-pump drying and gentle steaming, it became a world-first in home fabric care appliances to neutralize odors, eliminate germs, remove wrinkles, and gently dry clothes—all without detergents or mechanical action.
P&C Global validated market demand through consumer research and coordinated trials with fabric experts and fashion houses. Branded as the must-have “luxury closet companion” for the modern high-fashion wardrobe, the design emulated luxury cabinetry, featuring integrated lighting and an intuitive touch interface. Interior components were engineered for silent, oscillating operation. Early adopters referred to it as “the magic wardrobe.” Industry experts particularly noted the unique use of photocatalytic purification as a “world exclusive” feature that set it apart.
P&C Global helped the luxury appliance retailer cater to UHNW homeowners seeking a private, at-home dry-cleaning experience. Strategic positioning in trade events and luxury retail showrooms created a halo effect that elevated the broader laundry suite.
Orchestrating Innovation Across Disciplines
Bringing one breakthrough product to market is complex. Delivering two in parallel, each redefining a category, demands extraordinary coordination. For the above simultaneous engagements, P&C Global served as both strategic architect and execution partner, guiding the client from bold ambition to commercial success without disrupting day-to-day operations.
P&C Global established an embedded innovation PMO at the client’s headquarters, integrating cross-functional specialists across strategy, R&D, marketing, and performance. This centralized leadership model ensured every decision, from business case development to supply chain readiness, was aligned and accountable. P&C Global’s Manufacturing Corporate Performance team modeled pricing, expected ROI, and production investments for each product line, helping the executive board greenlight the required R&D with confidence.
Knowledge transfer was built into the execution model. Lessons from the 3-in-1 oven interface design were adapted for the luxury fabric care appliance, ensuring UX consistency while accelerating development. P&C Global’s Manufacturing Digital Transformation consultants future-proofed both products, enabling smart home integration, remote diagnostics, and firmware updates aligned with luxury buyer expectations.
Most importantly, we kept the customers at the center. Every innovation decision was guided by a simple question: “How will this feature make life easier or more delightful for a client?” That human-centered focus ensured every feature delivered intuitive elegance, not unnecessary complexity.
By the end of the engagement, the client had not only launched two category-defining products but also strengthened its internal capabilities for innovation execution. What began as a bold roadmap became a proven model, an end-to-end transformation that married operational discipline with creative vision and positioned the brand to lead. The client CEO would later reflect, choosing P&C meant getting “a partner who understood the soul of our brand and had the courage to redefine what that brand could offer.”
Embedding Structures for Sustained Innovation
Beyond product and branding, we helped the client establish the internal muscle for long-term innovation:
- Established an embedded PMO and agile governance model to coordinate R&D, design, and marketing
- Facilitated knowledge transfer across products, ensuring design consistency and reducing development friction
- Integrated app and firmware ecosystems to enable remote diagnostics that align with the broader smart-home ecosystem expectations of clients
Results and Market Impact
- Solidified its #1 market position in the premium segment, with double digit growth the 2nd year
- Significant increase in Net Promoter Score (NPS)—a key measure of customer loyalty—and brand trust indicators
- Multiple international awards and press acclaim, including the prestigious iF Gold Award for outstanding product design, the Good Design Award for engineering excellence, and recognition as the “Most Trusted Home Appliance Brand” by Reader’s Digest
- Accelerated growth in new markets including Germany, UK, and Singapore
- Brand repositioned as a global innovator in trade and media circles
Lasting Strategic Impact
What began as a bold leap became a new standard. The brand’s image evolved from quietly competent to audaciously refined—inviting customers not just to cook, but to feel something in the process. The success of the luxury appliances created a template for category-defining innovation and cemented a new culture of ambition, agility, and consumer-centricity. The systems, structures, and refreshed creativity generated by this engagement remain a catalyst for future innovation.
About P&C Global
P&C Global partners with the most iconic manufacturers of high-performance and high-design luxury—from ultra-premium home appliances and bespoke vehicles to precision-engineered personal technology and furnishings. With clients including Miele, V-ZUG, Bentley Motor Cars, Rolls-Royce Motor Cars, Ferrari, and BMW, our work spans brand strategy, go-to-market transformation, service model reengineering, and end-to-end customer journey redesign. We deliver enduring growth by aligning world-class operational systems with the uncompromising expectations of the global UHNW consumer—where speed, elegance, precision, and emotional resonance are not options, but mandates.
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