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P&C Global Practices: Corporate Performance, Digital Transformation, Strategy & Innovation

Elevating a Boutique Manufacturer to Global Luxury Leader

With over a century of craftsmanship, a leading Swiss manufacturer, long admired as one of the most respected luxury appliance brands in Europe, had achieved domestic dominance but stood at a defining crossroads: evolving from a national icon into a global leader in ultra-premium living. As a fifth-generation, family-led company, it built a legacy of quality and integrity that remained undisputed. Yet rising global demand from ultra-high-net-worth (UHNW) consumers for authentic, high-performance home solutions signaled a rare inflection point. To seize this moment, the company partnered with P&C Global on a multi-year transformation, expanding global reach, elevating brand equity, and scaling its operational and sustainability capabilities. Together, the team redefined what it means to lead in luxury, fusing Swiss engineering, digital precision, and emotional resonance to meet the expectations of tomorrow’s most discerning clientele.

Forging Global Growth with Experiential Expansion

The leading European luxury appliance manufacturer, long recognized for its uncompromising quality, partnered with P&C Global to explore new avenues for strategic growth. Through deep market analysis and consumer insight, P&C Global helped the brand identify global expansion as a transformative opportunity to elevate its position in the ultra-premium segment. Working closely with senior leadership, P&C Global defined the brand’s international growth ambition and determined how best to achieve it, designing and delivering a multi-phase expansion roadmap. Grounded in immersive retail experiences, long-term brand equity, and trust as a strategic asset, the expansion positioned the company as a global standard-bearer for ultra-luxury living. 

Over a multi-year engagement, P&C Global helped the client design and implement this multi-phase global expansion strategy. The effort began with deep market analysis led by P&C Global’s market strategy experts to identify regions with the highest demand potential among UHNW consumers. London, Shanghai, and Singapore emerged as high-potential luxury markets. Guided by P&C Global, the brand set out to create experiential flagship showrooms while forging select partnerships with premium kitchen retailers and upscale property developers. These immersive brand experience centers would reflect the exclusivity of the client’s products. The concept: a “home away from home” showroom with bespoke touches such as lounge areas with art books, chef demonstration kitchens, and eco-conscious materials in the decor. 

P&C Global’s consumer insights experts identified trust as a decisive factor for success in markets where the brand had yet to establish presence. To strengthen its value proposition in unfamiliar markets, P&C Global advised the client to make a bold, category-defining commitment to customers: a 10-year warranty across all new appliances. This dramatically surpassed the industry’s standard two-year offering and delivered a clear, confidence-building message. The extended warranty, paired with the brand’s commitment to full appliance disassembly and recyclability at end-of-life, signaled a long-term promise of durability, responsibility, and trust. It also offered peace of mind to luxury consumers (particularly in Asia-Pacific markets where after-sales service is a key trust factor) and reinforced the brand’s image of reliability and longevity. This initiative would help position the client as not just a product innovator, but as a customer-first brand with staying power.

Crafting a Lifestyle Brand with Precision and Emotion

Building a global luxury brand required more than sales channels. It demanded emotional resonance and a distinct identity that appeals to elite consumers. The brand needed to create a unified identity that could cut through competitive noise and resonate with UHNW audiences, particularly in design-centric international markets. 

P&C Global’s marketing and creative experts orchestrated an end-to-end brand elevation program to tell the brand story in a compelling way worldwide. This involved unearthing what made the brand unique and amplifying those facets through modern marketing campaigns, digital content, and influencer partnerships. P&C Global experts identified three core themes to anchor the brand’s global narrative: Swiss precision, innovation, and sustainability. Guided by P&C Global, the brand moved beyond conventional emphasis on technical specifications, positioning itself instead as a holistic lifestyle offering grounded in heritage and trust. Every campaign emphasized the brand as a fifth-generation Swiss company that still designs and builds all its products in Switzerland, a rarity in today’s world of outsourced production. This emphasis on authentic Swiss craftmanship gave overseas consumers a sense of exclusivity and quality assurance. 

To accelerate brand credibility in new markets, P&C Global helped the client leverage its extensive portfolio of product awards and endorsements, including Red Dot Best of the Best Product Design and multiple iF Design Awards, into campaign creatives. The team created visual assets such as award badge graphics and innovation timelines to showcase that the brand’s products are among the most awarded in the industry over the past decade. The brand actively promoted its Plus X Award honors, including Best Brand of the Year, to reinforce its reputation for superior innovation and quality. These accolades served to establish the storied appliance maker as a global design leader. 

P&C Global marketing experts worked with the brand to create experiential programs to deepen customer engagement. This involved recruiting Michelin-starred chefs in Asia and Europe to serve as brand ambassadors, hosting exclusive cooking masterclasses in the brand’s showrooms, and creating engaging content such as recipe books and culinary videos around the culinary lifestyle that the brand enables. Such initiatives positioned the luxury appliance manufacturer as not just selling appliances but selling a luxury living experience.

Engineering Scalable Operations and Digital Backbone

Parallel to market expansion and branding, P&C Global focused on fortifying the brand’s operations and sustainability, ensuring the company could deliver on its promises at scale. Growth in demand would mean little if the brand couldn’t manufacture and supply products efficiently, or if it compromised on values like sustainability that underpin its luxury appeal. P&C Global’s operations and sustainability specialists engaged deeply with the client to plan a future-ready production network. The brand centered its effort on constructing a new vertical factory on its historic site in Switzerland, dramatically increasing capacity without expanding its physical footprint. P&C Global consultants advised on this complex initiative from concept to execution, applying best practices in industrial engineering, automation, and risk management. The six-story facility combined advanced robotics with human craftsmanship, a pioneering approach in appliance manufacturing. 

The site selection posed significant engineering challenges: a brownfield redevelopment with space constraints and legacy infrastructure. P&C Global led the master planning and program management, ensuring the project remained on track and within budget. With P&C Global’s guidance, the client also invested in a new dedicated refrigerator production plant in Northeastern Switzerland to expand capacity and further diversify its manufacturing footprint. 

In tandem, P&C Global helped the brand modernize its IT and supply chain systems. P&C Global’s digital transformation and IT experts led the implementation of an enterprise-wide ERP solution, integrating logistics, inventory, and customer service platforms to enable real-time operational visibility. The team executed a complex ERP integration that included migrating data from legacy systems and retraining staff—critical steps that enabled real-time visibility across production and distribution.

Designing for Sustainability

The brand embedded sustainability as a structural differentiator. P&C Global’s sustainability consultants worked with the brand to embed eco-friendly principles into the expansion projects and product development. The brand built its new facilities with ambitious environmental goals, incorporating energy-efficient infrastructure, waste-heat recovery systems, and processes that eliminate unnecessary waste.  

The brand also reoriented its product strategy around circularity. P&C Global helped formalize a program for recycling end-of-life appliances—an end-to-end approach where the brand would take back old units and ensure they are 95% recyclable. The long lifespan of the brand’s products, reinforced by the standard 10-year warranty, would further reduce environmental impact by slowing the replacement cycle, a benefit P&C Global and the luxury manufacturer emphasized to eco-conscious customers. 

Strategic Outcomes and Long-Term Value Creation

P&C Global’s partnership with the brand focused not only on tactical wins, but on redefining long-term value. Together, the teams advanced strategic initiatives across marketing, operations, product development, and sustainability aimed at strengthening global competitiveness, deepening customer loyalty, and future-proofing the business. From brand storytelling to supply chain resilience, each workstream contributed to a coherent strategy that translated into measurable results and sustainable growth. 

Market and Brand Elevation

The luxury appliance maker achieved a measurable uplift in awareness, prestige, and competitive positioning across key markets. Domestically, it maintained its long-held status as a trusted household name, consistently ranked among the most trusted appliance brands. The brand translated this equity into international markets through a targeted communications strategy that emphasized heritage, engineering integrity, and design excellence. 

Global media coverage surged, with features in Robb Report, Tatler, and other luxury publications showcasing the brand’s experiential retail model, minimalist design language, and sustainability leadership. Unlike competitors focused on technical specifications, the brand’s narrative centered on lifestyle, longevity, and Swiss authenticity. The storied appliance manufacturer also earned a Luxury Innovation Award for its immersive showroom concept and service excellence, validating P&C Global’s creative strategy. In high-growth markets such as Singapore and Australia, the company now competes directly with legacy ultra-premium names, frequently outshining long-established rivals in local consumer choice awards. 

Industry commentators have noted a behavioral shift: affluent buyers who once defaulted to legacy brands are increasingly considering the client for its blend of cutting-edge features and exclusivity. High-end design forums now recognize the brand as a benchmark for innovation, with customers praising not only product performance but also the ownership experience, including white-glove installation, personalized cooking classes, and the assurance of a 10-year warranty. One luxury property developer in Hong Kong commented that choosing the brand for their kitchens gave their project “a distinct prestige, like commissioning Swiss-made timepieces for the home.” 

Operational Resilience

The company’s enhanced operational backbone has become a core competitive advantage. With P&C Global’s support, manufacturing capacity and resilience increased significantly, enabling global expansion without compromising quality or agility. A vertically integrated production model and digitally connected supply chain allowed the organization to maintain stability through global disruptions. While competitors struggled with fulfillment and delays, the company preserved delivery continuity, strengthening its reputation among premium kitchen dealers and end-customers.

Operational investments translated into strong financial performance, with sales growth outpacing category peers and greater agility in responding to shifting demand. The brand achieved a 9.5% year-on-year sales growth, outpacing many peers. In addition, when overall market demand subsequently softened, it could quickly adjust and avoid heavy overstock costs.

Sustainability

Sustainability now serves as both a brand asset and internal driver of innovation. Eco-aligned product design, circular recovery systems, and verified carbon neutrality reinforced the company’s position with environmentally conscious consumers. Internally, the company’s culture has also transformed: employees at all levels take pride in the company’s dual commitment to engineering excellence and environmental stewardship, fueling a spirit of innovation that continues to yield new ideas. As one senior executive affirmed, “At [the company], we truly believe luxury and responsibility go hand in hand.” This message has become central to the brand’s identity.  

In short, P&C Global strengthened the brand’s operations and sustainability, ensuring that the company’s growth was not just rapid, but responsible and resilient.

Additional Impacts

  • Global markets accounts for roughly 20% of the brand’s revenue—double the share of just a few years prior, indicating significant traction abroad. The company has successfully positioned itself as the “Swiss luxury alternative” to German and American rivals in several high-end residential developments worldwide.  
  • The brand has solidified its dominance in its home market. It remains the undisputed market leader in Switzerland, maintaining a comfortable lead over all rivals. It also consistently leads the industry with advanced technology and world-first features from combination steam ovens for home use to smart washers with automatic detergent dosing and IoT connectivity. 
  • Customers and trade reviewers have frequently noted that the brand “punches above its weight” in innovation. As Tatler Asia observed, “The brand is a specialist in innovative kitchen solutions that seamlessly combine precision engineering, sustainable practices, and contemporary design for a superior domestic experience.” 
  • Swiss customers continue to name the luxury appliance as the #1 trusted appliance brand while evolving from a domestic champion into a formidable global challenger in the luxury segment. 
  • The brand’s product lineup ranks among the most awarded and technologically advanced in the industry, accumulating dozens of international design and innovation awards across its range of ovens, cooktops, dishwashers, and laundry appliances. This includes Red Dot Design Awards, iF Design Awards, Plus X Awards, Luxury Innovation Awards, and Customer Choice Awards. 
  • Luxury property developers now frequently include the brand’s kitchens as a selling point for exclusive apartments, attracted by the brand’s prestige and the assurance of long-term support. The 10-year warranty has become a powerful selling tool. 
  • In Singapore and Shanghai, the new showrooms have seen robust foot traffic from affluent homeowners, interior designers, and even celebrity chefs drawn to the brand’s reputation. Early sales in these markets surpassed expectations, and the appliance manufacturer’s generous warranty and service promise have converted wary first-time customers into vocal brand advocates.  
  • The client’s branding around sustainability resonated strongly with premium consumers who are increasingly concerned with environmental impact. The company’s alignment with eco-values has given it an edge in markets or segments where “green luxury” is a deciding factor. 
  • The strategic initiatives co-developed with P&C Global have not only driven revenue growth but also improved profitability through efficiency gains. The various programs including global expansion, digital transformation, and operational optimization contributed to over CHF 100 million in incremental value for the brand over a decade, stemming from a combination of new gross revenue, cost savings from smarter operations, and intangible brand value created. 

A Legacy of Innovation and Global Impact

The story of this transformation, from a luxury domestic brand to a globally admired innovator, showcases what a multi-disciplinary partnership can achieve. For leaders navigating disruption, it offers a roadmap for blending heritage with ambition, operational rigor with creativity, and growth with responsibility. 

As the company’s CEO expressed: 
“True luxury represents our unwavering commitment to innovation and craftsmanship… seamlessly integrating cutting-edge technology with sustainable practices, ensuring every product is a testament to timeless elegance and future-forward innovation.” 

This journey underscores how visionary leadership, paired with the right strategic partner, can elevate a storied appliance maker into a rising force in the global luxury landscape. By aligning purpose with performance, and innovation with integrity, the brand has not only redefined what it means to lead in luxury but set a benchmark for sustainable growth. 

About P&C Global

P&C Global partners with the most iconic manufacturers of high-performance and high-design luxury—from ultra-premium home appliances and bespoke vehicles to precision-engineered personal technology and furnishings. With clients including Miele, V-ZUG, Bentley Motor Cars, Rolls-Royce Motor Cars, Ferrari, and BMW, our work spans brand strategy, go-to-market transformation, service model reengineering, and end-to-end customer journey redesign. We deliver enduring growth by aligning world-class operational systems with the uncompromising expectations of the global UHNW consumer—where speed, elegance, precision, and emotional resonance are not options, but mandates.

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