Activating Innovative Brand Experiences Via Integrated Partnerships at Market-Leading Retail and Entertainment Venues

Transitioning luxury shopping centres across the world to unique, sustainability-driven retail, office, and lifestyle destinations required an entirely new approach to partnerships with entertainers, luxury brand retailers, flagship stores, and others, as well as the selection and integration of new technology platforms to support this initiative.

These partnerships—in conjunction with a concerted and unified global marketing effort that included recruiting and onboarding a global, multi-lingual marketing team—resulted in driving millions of new customers and their purchasing power to these market-leading destinations.