P&C worked with this client to uncover consumer needs across its broad geographic footprint, design and manufacture products to address those needs, and then communicate the value of those differentiated products. Here, we address the traditional problem of unwanted odors after drying clothes.

Further Reading

Beko white

Differentiated Product Development and Launch: HygieneShield Fridge Freezers

Client Outcomes Listing

A Fortune Global 500 Refines Strategy to Unleash Growth

Client Outcomes Listing

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