P&C Global Practices: Corporate Performance, Organization & Human Capital, Strategy & Innovation
Client Engagement Overview
P&C Global partnered with a leading French airline and the Paris Opera Ballet to elevate the launch of the airline’s new long-haul cabin design, a cornerstone of the “France is in the Air” campaign. This initiative aimed to showcase the elegance and sophistication of French cultural heritage, positioning the airline as a global cultural ambassador while delivering a premium in-flight experience.
To achieve this, members of the Paris Opera Ballet performed live on select long-haul flights departing from Paris Charles de Gaulle Airport (CDG). These exclusive performances seamlessly blended cultural artistry with aviation excellence and were filmed and televised to craft a captivating narrative that resonated globally, further solidifying the airline’s reputation for innovation and creativity.
This collaboration laid the foundation for a long-term partnership between the airline and France’s iconic cultural institutions. By combining operational precision, artistic vision, and strategic storytelling, P&C Global helped celebrate France’s rich cultural legacy while redefining the passenger journey with a unique and memorable experience.
The Challenge: Integrating Art and Aviation on a Global Stage
P&C Global faced several unique challenges in executing this ambitious campaign:
- Cultural Authenticity: The campaign needed to honor the prestige of France’s National Ballet program while aligning with the airline’s role as a cultural ambassador of France.
- Operational Complexity: Coordinating live performances aboard international flights required intricate planning, including logistics, safety protocols, and collaboration across multiple teams.
- Brand Synergy: The campaign sought to highlight the airline’s commitment to French culture while fostering partnerships with other iconic institutions for future initiatives.
- Passenger Engagement: Beyond creating a memorable event, the campaign aimed to deepen passenger loyalty and elevate the airline’s reputation for delivering unique experiences.
By addressing these challenges with creativity, precision, and a commitment to cultural excellence, P&C Global successfully delivered a campaign that transformed the passenger experience and strengthened the airline’s global brand.
Our Approach: Merging Creativity with Operational Excellence
P&C Global, through its Strategy & Innovation practice, leveraged multidisciplinary expertise to guide the French airline through this transformative process, seamlessly combining fleet rationalization with stakeholder engagement and public communication.
Crafting a Unique Cultural Experience
- Collaborated with the Paris Opera Ballet to feature live performances on select long-haul flights, showcasing the elegance and artistry of French culture.
- Designed the campaign to align with the airline’s “France Is in the Air” campaign, reinforcing its role as a cultural ambassador.
Ensuring Seamless Execution
- Coordinated all logistical aspects, including rehearsals, onboard safety protocols, and technical setup, ensuring flawless execution during flights.
- Deployed multidisciplinary teams, including marketers, engineers, and technologists, to manage every detail, from video production to audience engagement.
Capturing Passenger Sentiment
- Conducted surveys and monitored online reviews to assess passenger reactions, collecting valuable insights to refine future campaigns.
Outcome: Redefining Cultural Excellence in Aviation
P&C Global’s collaboration, driven by its Organization & Human Capital practice, delivered transformative results, positioning the airline as a leader in harmonizing culture and aviation:
- Unforgettable Passenger Experience: Live performances created a unique and immersive journey, delighting passengers and elevating the in-flight experience.
- Enduring Cultural Partnerships: The campaign established a sustainable framework for collaboration with the National Opera and Ballet and other French institutions.
- Global Brand Recognition: Televised performances and digital content reached audiences worldwide, reinforcing the airline’s role as a cultural ambassador.
- Enhanced Passenger Loyalty: Positive feedback from surveys and repeat bookings demonstrated the campaign’s success in deepening customer engagement.
- Operational Excellence: Successfully executed a complex initiative that seamlessly integrated cultural performances into the aviation environment.
Driving the Future of Cultural Integration in Aviation
P&C Global’s innovative partnership with France’s leading airlines and cultural institutions set a new standard for blending culture and aviation, creating memorable experiences that resonate globally:
- Cultural Leadership: Positioned the airline as a champion of French heritage, celebrating its artistry and elegance through unique collaborations.
- Passenger-Centric Innovation: Delivered exceptional value to passengers by integrating cultural elements into the travel experience.
- Strategic Brand Partnerships: Established a scalable model for future collaborations with iconic institutions, reinforcing the airline’s global reputation.
- Global Engagement: Amplified the airline’s influence through televised performances and digital campaigns, captivating audiences worldwide.
Explore Our Work
Discover how P&C Global can help your organization create innovative campaigns, build lasting partnerships, and redefine customer experiences. Integrate cultural elements into your brand strategy, enhance customer loyalty with unique and immersive experiences, and drive growth and competitive advantage through operational excellence.
