P&C Global | Management Consulting

Albert Reed

Practice Director, Consumer Insights & Analytics
Reed Albert SharePoint 11302022

Albert Reed is the Practice Director for the Consumer Insights and Analytics sector at P&C Global and a respected member of the Corporate Performance and Strategy & Innovation practice groups. With over 25 years of professional experience in mid-market and Global 500 organizations, Albert brings a wealth of expertise to the table across various industries including Consumer Data and Analytics, High Tech, and Consumer Banking and Financial Services.

Albert’s professional journey has taken him through significant leadership roles at global firms. At Experian PLC, he served as the Director of Consumer Analytics, guiding data-driven strategies that enhanced customer experience and operational efficiency. As the Vice President of Strategic Analytics at Environics Analytics, Albert led efforts to deliver cutting-edge consumer insights that powered business growth. Prior to these roles, he was the Head of Data Strategy and Analytics at an American Express subsidiary, driving innovative data strategies to enhance customer experience and service delivery.

In his tenure at P&C Global, Albert has achieved impressive corporate performance improvements for clients in consumer banking and luxury retail industries:

  • He led a data strategy transformation for a global consumer bank, driving a 20% increase in customer acquisition rates.
  • For a luxury retail client, Albert spearheaded the development of a consumer analytics platform, resulting in a 15% increase in same-store sales.
  • He guided a comprehensive customer segmentation strategy for a multinational bank, resulting in significantly improved cross-sell and up-sell opportunities.
  • At a global credit card company, he oversaw the implementation of a predictive analytics model, enhancing customer lifetime value and reducing churn.

Albert’s robust professional background is underscored by a distinguished academic pedigree. He earned his Bachelor of Science in Mathematics from the University of Toronto, his Master of Science in Statistics from the University of British Columbia, and completed an Executive Education program in Data-Driven Marketing from the Wharton School, University of Pennsylvania.

Albert resides in Vancouver with his wife and family. Away from work, Albert and his wife enjoy exploring British Columbia’s abundant natural beauty, often embarking on hiking and camping trips. Albert is also an amateur astronomer, a hobby that speaks to his scientific curiosity and keen attention to detail.

Albert is a recognized thought leader in the consumer data insights and analytics space. His insights and perspectives are regularly sought out by esteemed international business media including Financial Times, Harvard Business Review, Wall Street Journal, and Wired magazine and he is frequently invited to present to our client Boards of Directors’.

In his role at P&C Global, Albert Reed continues to drive innovation and business excellence, leveraging his deep expertise in consumer insights and analytics to shape strategies that propel clients towards their goals.

Past Experience

Experian PLC
Director of Consumer Analytics

Environics Analytics
Vice President of Strategic Analytics

American Express
Head of Data Strategy and Analytics

Academic Credentials

University of Toronto
BSc, Mathematics

University of British Columbia
MSc, Statistics

Postgraduate Credentials

The Wharton School
University of Pennsylvania
Executive Certificate,
Data-Driven Marketing

Domain Expertise

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