Candice Ashmore is a dynamic leader in organizational strategy, total rewards, and workforce performance. As a Senior Principal Consultant in P&C Global’s Organization & Human Capital practice, she specializes in compensation strategy, benefits design, and performance management frameworks that drive organizational excellence. With deep industry expertise in Manufacturing, Law Firms, High Tech, Travel & Hospitality, and Global Logistics, Candice is instrumental in helping organizations optimize their workforce strategies, enhance employee engagement, and create sustainable, high-performance cultures.
A UK national now based in Dubai, Candice’s professional journey has been defined by her relentless pursuit of excellence, a trait she cultivated early in life as a competitive gymnast and championship-winning lacrosse player. Her background in athletics instilled in her a deep appreciation for discipline, resilience, and strategic thinking—qualities she now applies to solving complex human capital challenges for global organizations.
Candice’s career spans some of the most prestigious consulting firms and multinational organizations, where she has designed and implemented large-scale compensation, benefits, and performance management programs. As Head of Total Rewards Strategy at Deloitte Human Capital Advisory, Candice led global teams in developing executive compensation models, long-term incentive plans, and workforce performance optimization frameworks for Fortune 500 clients. As Director of Compensation & Workforce Analytics at PwC People & Organization Consulting, she spearheaded global compensation benchmarking projects, redesigned job architecture frameworks, and introduced data-driven approaches to performance management. As Senior Rewards Manager at HSBC Global HR Strategy Division, Candice played a pivotal role in modernizing the bank’s global benefits programs, ensuring alignment with regulatory standards and enhancing employee retention across multiple markets.
Throughout her career, Candice has been at the forefront of workforce transformation, aligning compensation structures with business strategy, and optimizing total rewards programs for multinational organizations.
At P&C Global, Candice drives human capital innovation, ensuring that clients stay competitive in attracting, retaining, and engaging top talent. Under her leadership, the firm has:
- Developed next-generation total rewards frameworks, increasing employee retention rates by 18% for clients across diverse industries.
- Implemented AI-driven workforce analytics, enhancing compensation equity and performance alignment, leading to a 22% improvement in workforce productivity.
- Designed global benefits programs that prioritize employee well-being, cost efficiency, and regulatory compliance, improving client satisfaction and engagement scores.
Her expertise in total rewards strategy, workforce analytics, and compensation governance ensures that P&C Global’s clients maintain best-in-class human capital strategies.
Candice’s commitment to continuous learning and leadership development is reflected in her distinguished academic background and globally recognized certifications. She earned her Bachelor of Science in Business & Human Resource Management from the University of Warwick, and holds a Master of Science in Organizational Behavior & Human Capital Strategy from the London Business School.
These prestigious credentials reinforce Candice’s expertise in compensation strategy, talent optimization, and performance management—positioning her as a thought leader in global human capital management.
Candice’s relentless drive for excellence extends beyond the boardroom. A lifelong athlete, she competed in gymnastics as a youth and became a lacrosse champion during her academic career. She credits her competitive sports background with shaping her strategic mindset and leadership philosophy—both of which she applies in her consulting work.
“In sports and in business, success comes down to strategy, adaptability, and execution. Whether I’m designing a compensation framework or optimizing performance management, I approach every challenge like an athlete—with focus, agility, and a drive to outperform.”
Now based in Dubai, Candice continues to mentor future HR leaders, advocate for equity in total rewards strategy, and help organizations build high-performing workforces. Her blend of analytical rigor, strategic insight, and passion for human capital transformation makes her an indispensable leader at P&C Global, ensuring that organizations worldwide unlock the full potential of their talent.
