In the fast-growing field of data science, the expectation to do the work, as well as communicate insights effectively, is unrealistic. If you think you can hire unicorns to address this talent gap, think again. The best way is to approach this is to rebuild data science teams to include a combination of talents, led by an empowered stakeholder. Team members with project management, design, and storytelling skills will be essential to communicating data science effectively.

At P&C, we know a thing or two about this topic. With over 120 people worldwide on our data science teams, we consider our rare storytellers to be a vital and inseparable part of successful client outcomes. Creativity and the opportunity for impact often occur at the intersection of different worlds; actionable storytellers are a case in point, living right at the nexus of technical analysis and business implementation.

I like how this article contains both interesting history and grounded advice regarding how to approach that elusive ‘last mile’—the presentation of data science to lay audiences.

Further Reading

Research & Insights

The Future Of… Nostalgia: Why We Look Forward to Looking Backwards

Further Reading
Research & Insights

The Impact of COVID-19 on Advertising

Further Reading
Research & Insights

How Brands Can Follow Through on the Values They’re Selling

Further Reading

Let's Get to Work

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
By using this website, you agree to the use of cookies as described in our Privacy Policy