Designed ecosystems are increasingly important, owing to the convergence of three big structural changes (learn more) in our economy. The first is an unprecedented rollback of regulations protecting firms that once had the exclusive privilege of serving particular customer needs. The second change is a blurring of the separation between products and services because of regulatory changes and digitization. The third change involves technology that is revolutionizing how firms can serve their customers.

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The Subscription Model Reckoning: Winning Back Trust
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