While the importance of strategy in law firms is increasing, this does not answer the question of who is steering strategy—and how. The complex dynamic between partners and the collective means that enough of the general partnership needs to be onboard with any strategy to be effective. In other words, we accept the fact that the general partnership is a key—and complicated—piece of law firm strategy. Regardless, lawyers are no longer the only ones driving law firm strategy. An increased voice is being given to executives and professionals from outside the legal profession. To be successful in this role, you must have a managing partner or chair who is committed to making strategy work and you must develop relationships with those who can influence others to get onboard and provide leadership. Struggling with these issues? Please reach out to me for some guidance regarding what’s worked for our law firm clients.