Innovation winners are extending their lead by setting a bold, yet plausible, aspiration grounded in a clear view of the economic value that innovation needs to deliver and making tough resource-allocation choices about the people and funds required to seize innovation’s value at a scale sufficient enough to make a difference. Without this, innovation investments can disappoint. This is where a company’s top leaders can play a unique role in creating change. Some leaders define a “green box”—a quantification of how much growth in revenue or earnings a company’s innovation needs to provide in a given timeframe.

Further Reading

Research & Insights

Why So Many High-Profile Digital Transformations Fail

Further Reading
Research & Insights

Avelo Airlines: A New Paradigm in Ultra-Low-Cost Travel

Further Reading
Research & Insights

Prepare for the Deepfake Era of Web Video

Further Reading

Let's Get to Work

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
By using this website, you agree to the use of cookies as described in our Privacy Policy