This article offers a new framework to help companies derive business value based on a clear, consistent corporate purpose—one that drives collaboration, innovation, and growth. The power of purpose comes from its capacity to link people through a shared belief about the identity, meaning, and mission of the organization. Purpose inspires people by illuminating the priorities of an organization: its history, why it exists, and its ultimate aim. It creates a sense of meaning by connecting the work people do with their feelings and values and it helps to clarify how the organization contributes to each stakeholder. In these ways, purpose guides the daily actions of people within a company. Please reach out to me to share a conversation about your company’s purpose and how to inspire your employees.

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