Kiley Hopper

Kiley Hopper is a dynamic leader in the advertising industry, known for her strategic vision and ability to drive innovation. As the current Senior Director of Client Launch Programs at P&C Global, she brings over 15 years of experience from top global ad agencies, including Ogilvy, BBDO, and Leo Burnett. In these roles, she held impressive mid-level management titles and honed her skills in the advertising and marketing space.

At P&C Global, Kiley spearheads a diverse team of professionals, leveraging their unique skills and perspectives to execute successful omni-channel client marketing campaigns. Her deep-rooted expertise, coupled with her strategic vision, enables her to drive innovation and consistently deliver exceptional results for clients.

Kiley’s accomplishments include:

• Spearheading a major product launch for a global manufacturing company, resulting in a 25% increase in sales, equivalent to an additional €15 million in revenue in the first two quarters.
• Orchestrating a marketing campaign for a top 5 global luxury department store, which boosted online traffic by 30%, generating an additional $20 million in revenue in the first quarter after launch.
• Overseeing a digital transformation project for a revered global credit card and financial services company, improving customer engagement by 40% and generating an additional ¥10 billion in annual profits in the first year.
• Leading a brand awareness campaign for a top-tier global law firm, which increased their market presence by 35%, leading to an influx of new clients and an additional £12 million in annual revenue.
• Directing a customer loyalty program for a leading global airline, increasing customer retention by 30% and resulting in an additional $25 million in annual revenue.

Kiley holds a Bachelor’s degree in Marketing from the University of Pennsylvania, an MBA from Harvard Business School, and is a graduate of the Kellogg School of Management’s Executive Leadership Program and the Advanced Digital Marketing and Growth Strategies Program from the Wharton School. She is also a certified Project Management Professional (PMP) and holds a certificate in Advanced Digital Marketing from the American Marketing Association.

Away from the boardroom, Kiley’s strategic mind is always ‘on.’ Even when she’s off the clock, she’s known to draw business insights from the most unexpected places. Her ability to connect the dots between disparate ideas is one of the many reasons she’s such an effective leader.

Kiley’s imaginative and adventurous spirit is reflected in her unusual hobby – competitive sandcastle building. She often shares hilarious anecdotes about her sandcastle escapades, from braving unexpected high tides to battling seagulls’ intent on toppling her creations. She likens the temporary nature of sandcastles to the ever-evolving business landscape, reminding her team about the importance of adaptability and resilience.

“Reflecting on my journey with P&C Global, I see a tapestry of challenges met, victories celebrated, and lessons learned. My tenure here has been more than a series of roles and responsibilities; it’s been a transformative journey of growth. I’ve learned that leadership isn’t just about guiding others; it’s about continuous self-evolution. It’s about embracing change, daring to step out of comfort zones, and turning every stumble into a step forward. At P&C Global, we’re not just building a company; we’re building a legacy of innovation, resilience, and shared success. And in this process, we’re also building better versions of ourselves.”