In working with our clients, we have found that many companies focus almost exclusively on tactical performance. This perspective is essential for meeting financial, operating, and other tangible metrics; however, the nurturing of adaptive performance is also vital to the long-term success of the company, its enduring reputation with all stakeholders, and its transformative adaptation to the demands of the markets that the company serves.

Join us for this 2-minute video illustration of Lindsay McGregor and Neel Dooshi’s original article published in the Harvard Business Review which explores the essential roles that tactical and adaptive performance play in an organization.

Further Reading

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Closing the Gap Between Digital Marketing Spending and Performance

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How Do I Escape the Specter of My Predecessor?

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Why You Should Make Friends at Work

Let's Get to Work

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